The Four Elements of Good Design for Beginners

by Robin Williams and Scott Tollett          

This is nice and neat, but there is nothing that attracts your eyes to it.  If no one's eyes are attracted to a piece, no one will read it.

The source of the contrast here is obvious.  Stronger, bolder typeface in the headlines and subheads.  Changing the title from all caps to initial caps, a larger, bolder type size could be used, helping to reinforce the contrast.  And because the headlines are so strong now, a dark band can be used across the top behind the title, again repeated the dark color and reinforcing the contrast.

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